Welcome to Yeerongpilly Green

PROJECT

Yeerongpilly Green, located 5.5km south of Brisbane’s CBD, is set to become a new community full of character where the architecture is inspired by the landscape.

When complete it will have 1200 apartments, 50,000 sqm of commercial space, boutique shopping and dining spaces, a supermarket and speciality stores.

APPROACH

The strategy we created for Yeerongpilly Green leverages Brisbane’s growth. With an emphasis on a flourishing location, we developed the brand identity and preliminary marketing collateral to launch the project. We wanted the identity to inspire and stimulate the target audience and also let the development’s selling points guide the conversation.

RESULT

Consolidated Properties’ Sales and Marketing Coordinator, Carly Cottam, said: “From the very first meeting, Hoyne blew us away with their knowledge, experience and incomparable enthusiasm. To date, Hoyne has created a diverse and exciting brand strategy and even with very few assets in place, we have still been able to generate a strong number of registrations.”