About

Andrew is the Founding Principal of Hoyne. He has been working in and around the property sector for the last 33 years, helping major Australian and international developers and Councils create recognisable landmarks across Australia.

Andrew is a proponent of the categorical link between good placemaking and significantly higher profits (both economic and social). This passion that has led him to produce The Place Economy^®; a significant series of resource books which looks at best practice placemaking from around the world.

Andrew is a regular speaker at local and international conferences and events, including SXSW, the Property Council, the Urban Land Institute (ULI),the International Place Branding Association and the International Urban Design Conference.

Cate is Group Director of Hoyne’s Account Service team. With a career spanning more than 20 years, she is a commercially focused and experienced client leader. She regularly engages key stakeholder groups and senior-business leaders to facilitate solutions and results. Cate’s knowledge of the property market is substantial: she understands what engages people in place, and her approach drives value for clients across projects.

Bryan St James has delivered large-scale and innovative projects and strategies for corporate, government, entertainment and media brands throughout his diverse career. Previously, Bryan has worked at PwC, Deloitte, Bank of America, CPA, Swiss National Bank, the ReserveBank of Australia and Sony Music Entertainment.

With 20 years experience in marketing strategy and communications, Jennifer has worked in creative disciplines for over half of her career. Her qualifications in marketing, finance and design, enable her to provide insight across diverse aspects of Hoyne’s operations. She is personally passionate about place, and the social and commercial outcomes that can be achieved by putting people at the heart of planning and design solutions.

Tom leads Hoyne’s strategy team and has experience delivering high profile projects both in Australia and overseas. He excels at fostering a collaborative environment and his work is motivated by the ‘end user’ – the people will ultimately use a place or space. He believes that deep engagement and quality storytelling will help people to understand places – and ultimately – build attachment to them. Tom also writes for online and print publications on Place and architecture and has lectured on placemaking and cultural cities.

Nichole leads the Melbourne design team as its Creative Director. Highly experienced, she has worked in Australia and the U.K., and has a track record of large-scale and boutique residential projects, as well as master-planned communities and corporate brands. Known for her ability to achieve both creative breakthrough and commercial success, Nichole has worked across a variety of sectors including health, not-for-profit, government, education and property – the latter garnering numerous awards from Graphis, AGDA and The Type Directors Club. She also played a pivotal role in the foundation design of Hoyne’s ground-breaking publication, The Place Economy.

Cam is Hoyne’s resident creative wordsmith who has worked in advertising and branding for over a decade. With a background in brand strategy, identity and experience from leading agencies in both Sydney and New York, Cam has been involved in rebrands and campaigns for major global companies such as Audi and Microsoft. Passionate about the role of brand and voice in connecting people to place, Cam has developed place stories for multiple mixed-use, residential and commercial projects in Sydney, Brisbane and Melbourne. He has also worked closely with several councils and government bodies in the development of project visions and strategic communications.

Vivien is responsible for ensuring superior client service and engagement across all projects in the Sydney studio. An experienced brand consultant and Account Director she has over 16 years experience working on major brands in the Middle East, Europe and Australasia. During this time, she has built relationships with brands such as Meydan (Dubai World Cup), flydubai, Proctor & Gamble, Qantas, Telstra and Arnotts. Vivien has strong leadership skills, a strategic approach and an effective communication style that means that she has the ability to influence at all levels. She is committed to developing successful and rewarding relationships with all stakeholder groups to ensure the success of a project.

Sylvain is Hoyne’s Head of Image Making responsible for the management and production of CGI, video photography.

He brings diverse experience across client service, project management, and creative development with an extensive knowledge of multi-channel marketing with a proven track record for delivering results.

He manages Hoyne’s Image Making team to develop and produce 3D Renders, 3D Animated Fly Throughs and all other photographic and video requirements.