
At Hoyne, we don’t sit on our hands or rest on our laurels. We get up. Get on with it. And get stellar results.

If you like the silo approach, go work in a silo. At Hoyne, we believe that sharing knowledge = power to the greater good.

Our Philosophy
We’re for MORE. More challenges and opportunities. More leading the way and raising the bar. More in-depth insights and ground-breaking results. More heart. More substance. More making a difference and leaving a legacy. Because great things are made from MORE. That’s why we make the most of it every day.
Our Team
VIC. NSW. QLD. Hoyne’s expansive roof covers three states and an in-house team of 50 industry experts: strategists; creatives; CGI artists; dreamers; copywriters; digital and UI-interface designers; makers; account managers; super-sleuths, marketers and production. Our wealth of insights, vision and experience are why clients consult with us, first and foremost.
Founder | Principal
Andrew Hoyne
Andrew is the Founding Principal of Hoyne. He has been working in and around the property sector for the last 25 years, helping major Australian and international developers and Councils create recognisable landmarks across Australia. This, coupled with Andrew’s travels around the world, mean he has seen how the power of effective placemaking can completely transform communities. Andrew is passionate in his belief that we can do more to create meaningful places, and this led him to publish The Place Economy – a significant resource book that looks at best-practice placemaking around the globe and its social and economic impacts.
Partner | Group Director, Account Service
Cate Boughton
Cate is Group Director of Hoyne’s Account Service team. With a career spanning more than 20 years, she is a commercially focused and experienced client leader. She regularly engages key stakeholder groups and senior-business leaders to facilitate solutions and results. Cate’s knowledge of the property market is substantial: she understands what engages people in place, and her approach drives value for clients across projects.
Partner | Chief Operating Officer
Bryan St James
Bryan St James has delivered large-scale and innovative projects and strategies for corporate, government, entertainment and media brands throughout his diverse career. Previously, Bryan has worked with Tag Worldwide, the Reserve Bank of Australia and Sony Music Entertainment.
General Manager | Sydney
Jennifer Hume
With 20 years experience in marketing strategy and communications, Jennifer has worked in creative disciplines for over half of her career. As part of the leadership team, Jennifer is instrumental in driving Hoyne’s business and marketing strategies and communications. Her qualifications in marketing, finance and design, enable her to provide insight across diverse aspects of Hoyne’s operations. She is personally passionate about place, and the social and commercial outcomes that can be achieved by putting people at the heartof planning and design solutions.
General Manager | Brisbane
David Benett
David is the General Manager of Hoyne’s Brisbane studio. A senior marketing professional, he has worked for some of the most successful creative agencies in Sydney and London, before returning to Brisbane and focussing his expertise on residential and commercial property marketing. With a deep network in Queensland, David works across Brisbane, the Gold Coast, the Sunshine Coast and Far North Queensland.
Group Account Director | Sydney
Vivien Mears
Vivien is responsible for ensuring superior client service and engagement across all projects in the Sydney studio. An experienced brand consultant and Account Director she has over 16 years experience working on major brands in the Middle East, Europe and Australasia. During this time, she has built relationships with brands such as Meydan (Dubai World Cup), flydubai, Proctor & Gamble, Qantas, Telstra and Arnotts. Vivien has strong leadership skills, a strategic approach and an effective communication style that means that she has the ability to influence at all levels. She is committed to developing successful and rewarding relationships with all stakeholder groups to ensure the success of a project.
Creative Director | Sydney
Matt Barratt
Matt is a creative city-shaper with the rare experience of working as a graphic designer within urban design, architecture and interior design teams. He is driven by a belief that design thinking can deliver better experiences and unlock greater value for urban spaces, and the place and property strategies he develops are underpinned by in-depth research. An intrepid traveller, Matt is inspired by food and culture; constantly looking to uncover the local soul of a place in vibrant destinations ranging from San Diego to Sydney Harbour, and remote islands in Fiji. He excels at creating an environment in which big ideas can be explored and empowering the team to produce meaningful client solutions.
Creative Director, Associate | Melbourne
Nichole Trionfi
Nichole leads the Melbourne design team as its Creative Director. Highly experienced, she has worked in Australia and the U.K., and has a track record of large-scale and boutique residential projects, as well as master-planned communities and corporate brands. Known for her ability to achieve both creative breakthrough and commercial success, Nichole has worked across a variety of sectors including health, not-for-profit, government, education and property – the latter garnering numerous awards from Graphis, AGDA and The Type Directors Club. She also played a pivotal role in the foundation design of Hoyne’s ground-breaking publication, The Place Economy.
Copy Director | Sydney
Cam Dunnet
Cam is Hoyne’s resident creative wordsmith who has worked in advertising and branding for over a decade. With a background in brand strategy, identity and experience from leading agencies in both Sydney and New York, Cam has been involved in rebrands and campaigns for major global companies such as Audi, Kellogg’s, International Hotel Group and Microsoft. Passionate about the role of brand and voice in connecting people to place, Cam has developed place stories for multiple mixed-use, residential and commercial projects in Sydney, Brisbane and Melbourne. He has also worked closely with several councils and government bodies in the development of project visions and strategic communications. Cam brings together a unique balance of strategic thinking and creative expression to drive meaningful results and experiences for clients and communities.
Creative Director | Melbourne
Glenn Kynnersley
With over 20 years’ experience, Glen has worked across brand strategy, brand identity, communications and advertising for clients in the retail, corporate, hospitality and property sectors. His expertise spans the international market, working with global brands in Asia as well as those seeking to enter that market. Glenn is passionate about developing strategic based solutions to create strong consumer engagement opportunities for clients. He takes a thoughtful and thorough approach to creating exemplary creative, which is shaped by his belief that empathy for the audience drives the best outcomes. Glenn’s work has won AGDA and Type Directors Club awards.
Our Clients
Boutique and institutional. Local and international. Private sector and government. Our clients are diverse and driven. And yet we all share the one goal: to add value and create places where everyone prospers. Together.

















