At Hoyne, we don’t sit on our hands or rest on our laurels. We get up. Get on with it. And get stellar results.
If you like the silo approach, go work in a silo. At Hoyne, we believe that sharing knowledge = power to the greater good.
We’re for MORE. More challenges and opportunities. More leading the way and raising the bar. More in-depth insights and ground-breaking results. More heart. More substance. More making a difference and leaving a legacy. Because great things are made from MORE. That’s why we make the most of it every day.
VIC. NSW. QLD. Hoyne’s expansive roof covers three states and an in-house team of 70 industry experts: strategists; creatives; CGI artists; dreamers; copywriters; digital and UI-interface designers; makers; account managers; super-sleuths, marketers and production. Our wealth of insights, vision and experience are why clients consult with us, first and foremost.
Founder | Principal
Andrew is the Founding Principal of Hoyne. He has been working in and around the property sector for the last 25 years, helping major Australian and international developers and Councils create recognisable landmarks across Australia. This, coupled with Andrew’s travels around the world, mean he has seen how the power of effective placemaking can completely transform communities. Andrew is passionate in his belief that we can do more to create meaningful places, and this led him to publish The Place Economy – a significant resource book that looks at best-practice placemaking around the globe and its social and economic impacts.
Partner | Group Director, Creative & Strategy
As the Group Director of Creative and Strategy, Dan works with national and international developers to position and market projects across the residential; commercial; retail; retirement-living and aged-care sectors. He is passionate about the legacy of good development and the need to create a sense of community and place, regardless of project scale. By demonstrating the social and economic outcomes that can be achieved, Dan hopes to inspire conversation and encourage government and private enterprise to create more meaningful places for people and communities, so that we can continue to enjoy the highest quality of life and leave a legacy for future generations.
Partner | Group Director, Business Development
Lee is Group Director of Business Development. He has worked both client- and agency-side and, in the process, built an impressive reputation as a brand and marketing strategist. For over 15 years, Lee has specialised in place and property branding and is heartfelt about the role brand can play in creating meaningful destinations. Lee firmly believes in the increased value that owners, developers and tenants can achieve through a considered and strategic approach to placemaking, branding and marketing. He understands how to create strategies that have measurable business impact and deliver insights that guide a company’s thinking, communications and behaviour. His focus is on identifying a project’s unique angle – what it will stand for – and bringing that to life in the market.
Partner | Group Director, Account Service
Cate is Group Director of Hoyne’s Account Service team. With a career spanning more than 20 years, she is a commercially focused and experienced client leader. She regularly engages key stakeholder groups and senior-business leaders to facilitate solutions and results. Cate’s knowledge of the property market is substantial: she understands what engages people in place, and her approach drives value for clients across projects.
Partner | Chief Operating Officer
Bryan St James
Bryan St James has delivered large-scale and innovative projects and strategies for corporate, government, entertainment and media brands throughout his diverse career. Previously, Bryan has worked with Tag Worldwide, the Reserve Bank of Australia and Sony Music Entertainment.
Chief Marketing Officer | National
With 20 years experience in marketing strategy and communications, Jennifer has worked in creative disciplines for over half of her career. As part of the leadership team, Jennifer is instrumental in driving Hoyne’s business and marketing strategies and communications. Her qualifications in marketing, finance and design, enable her to provide insight across diverse aspects of Hoyne’s operations. She is personally passionate about place, and the social and commercial outcomes that can be achieved by putting people at the heart of planning and design solutions.
Creative Director | Sydney
Matt is a creative city-shaper with the rare experience of working as a graphic designer within urban design, architecture and interior design teams. He is driven by a belief that design thinking can deliver better experiences and unlock greater value for urban spaces, and the place and property strategies he develops are underpinned by in-depth research. An intrepid traveller, Matt is inspired by food and culture; constantly looking to uncover the local soul of a place in vibrant destinations ranging from San Diego to Sydney Harbour, and remote islands in Fiji. He excels at creating an environment in which big ideas can be explored and empowering the team to produce meaningful client solutions.
Creative Director, Associate | Melbourne
Nichole leads the Melbourne design team as its Creative Director. Highly experienced, she has worked in Australia and the U.K., and has a track record of large-scale and boutique residential projects, as well as master-planned communities and corporate brands. Known for her ability to achieve both creative breakthrough and commercial success, Nichole has worked across a variety of sectors including health, not-for-profit, government, education and property – the latter garnering numerous awards from Graphis, AGDA and The Type Directors Club. She also played a pivotal role in the foundation design of Hoyne’s ground-breaking publication, The Place Economy.
Creative Director | Sydney
Cam Dunnet has worked as a creative and strategic director with leading brand and advertising agencies in both Sydney and New York for over a decade. With a background in campaigns and re-brands for companies such as Audi, Kellogg’s, International Hotel Group and Microsoft, he brings together a wide range of consumer, business and place-branding experience. Passionate about the role brand plays in connecting people to place, Cam has developed identities and campaigns for multiple mixed-use, residential and commercial projects in Sydney, Brisbane and Melbourne.
Creative Director | CGI
Peter leads Hoyne’s industry-leading in-house CGI team. A creative, digital artist and photographer, his focus is on integrating visualisation within the project strategy to create an engaging narrative and build genuine excitement and interest in a project. Peter has worked in both Australia and the U.S. and has extensive experience in the property sector, producing campaigns across print, film, web and multimedia. His ability to balance client service, creativity and production ensures outcomes that deliver real value.
Senior Account Director | Sydney
An experienced brand consultant and Account Director, Belinda has over 17 years’ expertise working on major brands and projects in both Sydney and London. Over the course of her career, she has built relationships with brands such as Estée Lauder; L’Oréal; Peugeot; Topshop; Caltex; News Limited (now News Corp); Procter & Gamble; Telstra and Westfield. At Hoyne, Belinda leads the Sydney accounts management team, as well as implementing strategy and marketing initiatives. Her strong leadership skills, strategic approach and effective communication style amount to an ability to influence at all levels. Belinda is committed to developing successful, rewarding relationships with all stakeholder groups to ensure project success.
Account Director, Associate | Melbourne
A dedicated, diligent and responsive Account Director, Melita has over 9 years experience working with brand and property companies. She has handled a diverse range of projects, with considerable expertise in integrated strategic marketing and planning. Her skilled ability to effectively manage place and property brands, meet and monitor budgets, develop and execute marketing strategies and plans – including online strategies, sets her apart. Melita takes a strong, strategic approach to brand and campaign management and is recognised for her innovative problem solving and ability to motivate and lead a team.
Account Director | Brisbane
A strategically driven Account Director with ten years’ experience across global and local brands, Jenna has managed fully integrated digital and social media campaigns for brands such as Nestlé; Volvo; Barclays; HTC; Suncorp and Bupa. Passionate about building meaningful place and property brands, with a focus on creating engaging customer experiences. Jenna brings her extensive knowledge to Hoyne. She is experienced in leading teams to deliver campaigns across integrated platforms that help to build and strengthen brand positioning and recognition.
Strategist, Associate | Melbourne
An experienced strategist with a 10-year career in advertising and marketing, Danielle has a wealth of knowledge in brand development and property marketing. At Hoyne, she works with property developers, architects and government departments to build precincts and places that ensure a better future for Australians; working on research and analysis, through to insights and idea conceptualisation. Her focus is on identifying a project’s unique angle; what will it stand for; then bringing that to life in the market.