A new partner for Hoyne: Sylvain Sommacal

Hoyne is proud to announce Sylvain Sommacal as our newest partner and Head of Image Making.

Syl leads Hoyne’s CGI, animation, video and photography services. He works closely with the strategy and creative teams to deliver integrated campaigns that generate demand, differentiate product and support commercial outcomes.

Under his leadership, Image Making plays a central role in shaping ideas, ensuring a project’s visual assets are strategically aligned, creatively ambitious and commercially effective.

Syl joins Andrew Hoyne, Nichole Trionfi, Cam Dunnet, Jennifer Hume and Tom Payne on Hoyne’s National Leadership Team.

Hoyne Founder and Principal, Andrew Hoyne, says:

“Syl has evolved how we integrate image making at Hoyne, elevating it from an architectural representation, to a central part of our creative process. He brings composure, insight and direction to complex conversations, with a rare ability to align teams around a shared vision. Under Syl’s leadership, his team’s animation and video work expresses the future vision and character of a place. He leads with discipline and care, setting high expectations while fostering an environment where designers, architects and clients feel confident, supported and understood.”

What our clients say about working with Sylvain:

“Syl’s passion is evident in every interaction, a visionary creative who dedicates himself wholeheartedly to his work. This unique combination, along with his strong collaborative spirit, consistently leads to outstanding, market-leading outcomes. Working with Syl has been a pleasure and always an enjoyable experience.” – Natasha Ryko, National Marketing Director, Residential & Build to Rent, Mirvac

“Syl’s and his team produces imagery that feels emotive rather than illustrative. It captures the spirit of a place, as well as the beauty of the built environment.” – Martin Heide​​​​, Principal, ​​NH Architecture

“Working with Sylvain feels like a true partnership rather than a consultancy.” – Davin Finn, Director, MADE Property

“Syl is exceptionally committed to achieving the best outcomes for both us and the clients. He would be first choice to work with CGI imagery.” – David Milton, Director, SRM Residential

“His image-making and CGI direction didn’t just visualise the architecture, it captured the spirit of the place.”– Iris Xiong, Marketing Manager, Landream

“Sylvain brings incredible creativity and a natural storytelling ability that makes projects come to life.” – Georgia Jarman, Head of Marketing, Aland

Watch our latest Image Making showreel ↓