Fragrance Group | 555 Collins
555 Collins is located on Melbourne’s most iconic street, known for its grand Victorian architecture and high-end retailers.
Services
- Place Branding
- Property Marketing
Project
Designed by award-winning architects Bates Smart, the architecture promises to transform 555 Collins into an icon of the Melbourne skyline, with strong, sculpted and sophisticated lines and a tapered building base.
Approach
The campaign leverage the Collins St location, proximity to high-end boutiques as well as the premium, luxury nature of the development itself. Subtle linear and curved elements mimic the cut of precious stones, emphasising scarcity and limited nature of the product and reflecting the architecture of the building.
Results
This strong yet simple campaign aligns with luxury brands to attract and resonate with the target market. This clear focus contributed to the impressive sales results achieved.
All Projects
Close X- 1 Denison
- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
- Absolute Putney Hill
- Albion Exchange
- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Clarion
- Cleveland & Co
- Clifton & Central
- Collins Wharf
- Epicure
- Everton Plaza
- Fashion Spree
- Flavour Fest
- Frasers Property Corporate Campaign
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Harriette
- Henley
- Horizon 3023
- Hudsons Coffee
- ICD Property
- Incore
- Jack Road
- Jam Factory
- Kew Bondi
- Kings Lane
- Kinley
- Lake Macquarie
- Lascelles
- Light House
- Little Green
- Lumiere
- Lumina
- M by Montefiore
- Maestro
- Maroochydore
- Merrifield
- MLC
- Moonee Valley Park
- MQX
- Northshore
- Oliver Hume
- Oxford Agency
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Prahran Square
- Premier Tower
- Putney Hill
- Quartet
- Real Properties