Peninsula Grange / Australian Unity
A new approach to retirement living
PROJECT
Hoyne’s goal was to combine Australian Unity’s distinct Better Together™ values with the specific appeal of these new, purpose-built facilities and established coastal location.
APPROACH
Exploiting our comprehensive understanding of this marketplace, this brand effectively communicates with the residents, their healthcare providers and their loved ones. Following the successful launch of the retirement living product, Hoyne subsequently went on to create the Peninsula Grange aged-care brand to sit comfortably within the family.
