888 Collins St

888 Collins St / Lendlease

Changing the game with an award-winning campaign

  • Place Branding
  • Property Marketing

Docklands is fast becoming the commercial heart of Melbourne. Lend Lease required a strategy that flew in the face of the status quo for 888 Collins St.


The campaign for 888 plays on and celebrates Docklands’ strengths. It is designed to appeal to a sophisticated offshore market. The development was positioned as a prestigious commercial waterfront community with covetable space, design, green escapes and amenity that is rare in today’s market.


Nimai Horton, State Marketing Manager for Lendlease commented that: “888 Collins St changed the game in terms of the sales and marketing approach for Lendlease apartment projects. The brand and campaign strategy was a bold and gutsy move which has, and will continue, to pay off for the business.”