Base Alexandria

Base Alexandria gives buyers the chance to purchase rather than lease new  warehouses in a highly desirable location. Full of designer brands, boutique showrooms, F&B precincts and corporate headquarters, Alexandria is one of Sydney’s hottest inner-city suburbs. Made’s warehouses can accommodate everything from workshops and e-commerce fulfilment centres to photography studios so Hoyne’s brand solution had to resonate with a diverse audience and reflect the suburb’s élan. We stepped away from old fashioned, underwhelming, “hi-vis” industrial branding to create ‘Designer Industrial’, where modernist geometry reflected the building’s architecture, functionality and contemporary edge.