Clifton & Central

Clifton & Central / Willing Property

Mount Lawley’s rich Italian heritage inspires this innovative mixed-use boutique

  • Image Making
  • Place Branding
  • Property Marketing

Located in one of Perth’s most desirable suburbs, famous for its Italian heritage, this development includes six retail properties, a refurbished deli and 15 apartments, almost half of which would suit modern home-over-shop arrangements. Hoyne identified a sweet branding spot here where two cultures meet – Australian charm and Italian style, expressed as ‘Daily Delights with a Continental Twist’. The neighbourhood’s red brick houses and relaxed, friendly air are expressed in a bespoke illustrative style, with CGIs depicting lively street scenes. Clifton & Central launched in July 2020, selling five apartments and three shops immediately despite the pandemic downturn.