ESTE / Urban Property Group
Capturing the beauty of Little Bay’s most exclusive address.
Este by Urban Property Group presented an opportunity to create a brand for buyers seeking a slower, more intentional way of living. Set within the hidden Eastern Suburb enclave of Little Bay, Este occupies a rare position overlooking the ocean, neighbouring Kamay Botany Bay National Park and Sydney’s finest golf courses. Hoyne developed the name Este as a quiet nod to its exclusive eastern perspective and location. Este’s remarkable connection to nature and lifestyle informed a brand identity that is calm and composed. From naming and identity to brochure, video, CGIs and campaign rollout, every touchpoint expresses a rare oceanside lifestyle for a discerning luxury audience.
