Ethos / Central Element

Adding wellness and nature to ultra-luxury residences in Chatswood.

  • Image Making
  • Place Visioning®
  • Property Marketing

In 2019, Hoyne developed a Place Visioning® strategy and recommendations for Central Element’s Chatswood project. We identified an opportunity for a development centred on wellness and nature, helping set the scene for what would become Ethos. These 49 SJB Architects-designed ultra-luxury residences are enhanced by exquisite wellness facilities, boutique retail, landscaped rooftop spaces, commercial workspaces, and a sky lounge. In 2022, we named, branded and marketed Ethos with a campaign highlighting its sanctuary-like nature. Hoyne designed the display suite, brand video, website, eDM, press, site signage and digital advertising, and helped drive a huge opening weekend for Central Element.