Isle Waterfront Newstead

Isle Waterfront Newstead / Mirvac

  • Place Branding
  • Property Marketing

Isle is a luxury residential development by Mirvac, consisting of 136 apartments. Located within the Waterfront Newstead precinct, Isle followed quickly on the heels of previous launch, Quay, which achieved outstanding success. Isle will possess incredible resident amenity with a focus on wellness facilities and a connection to nature. The brief was to create a campaign which could live up to the success of its predecessor while continuing the precinct’s story and highlighting Isle’s unique qualities. The brand and campaign embody the luxurious design and lifestyle opportunities of Isle; easy yet sophisticated, beautiful and confident.