Mirvac | Jack Road
Jack Road required a strong sense of place to connect with the bayside neighbourhood.
Services
- Place Branding
- Property Marketing
CHALLENGE
Mirvac’s 4.2 hectare masterplanned community in Cheltenham, Victoria, has beautifully designed public spaces, landscaping, and architecture – and it’s ideally located close to the bay.
APPROACH
This brand required the artful mix of familiar bayside spirit and thoroughly modern living. To capture this perfectly required an immersion in the area – an understanding of traditional neighbourhood palettes and character alongside contemporary tastes of the target audience. We developed a brand identity that was clean and light with beautiful, large hero images and dominant call-out statements mix with collections of small snapshots and detailed captions to accurately and inspiringly depict urbane beachside living.
All Projects
Close X- 1 Denison
- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
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- Bijou
- Boheme
- City of Parramatta
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- Clifton & Central
- Coffs Harbour Jetty Foreshore
- Collins Wharf
- Epicure
- Everton Plaza
- Flavour Fest
- Frasers Property Corporate Campaign
- Garden House
- GEON
- Goodman Alexandria
- Grace
- Harold Park
- Harriette
- Henley
- Horizon 3023
- ICD Property
- Incore
- Jack Road
- Jam Factory
- Kew Bondi
- Kinley
- Lake Macquarie
- Lascelles
- Little Green
- Lumina
- M by Montefiore
- Made Property
- Maroochydore
- Melbourne Airport
- Merrifield
- Moonee Valley Park
- MQX
- Northshore
- Oliver Hume
- Oxford Agency
- Parkline Place
- Parramatta Square
- Peninsula Grange
- Pienza
- Prahran Square
- Premier Tower
- Putney Hill
- Quartet
- Quay
- Real Properties
- Richmond Rose
- Riverbank
- Rivermakers
- Rouse Hill Town Centre Place Visioning®
- Scout
- Shoreline
- Signature
- Smiths Lane
- SuiteX