Jack Road / Mirvac
Establish your style by the bay
CHALLENGE
Mirvac’s 4.2 hectare masterplanned community in Cheltenham, Victoria, has beautifully designed public spaces, landscaping, and architecture – and it’s ideally located close to the bay.
APPROACH
This brand required the artful mix of familiar bayside spirit and thoroughly modern living. To capture this perfectly required an immersion in the area – an understanding of traditional neighbourhood palettes and character alongside contemporary tastes of the target audience. We developed a brand identity that was clean and light with beautiful, large hero images and dominant call-out statements mix with collections of small snapshots and detailed captions to accurately and inspiringly depict urbane beachside living.
