Oak Grove / Goldmate
Using social insights and research to craft an aspirational, personal brand.
Services
- Image Making
- Place Branding
- Property Marketing
Hoyne’s approach for Oak Grove went beyond design trends, focusing on societal influences to create an aspirational, deeply personal brand. By positioning it as a premium option for upgraders seeking long-term homes, Oak Grove stood out in a crowded market. Drawing inspiration from tourism, wineries and fashion, the brand embraced joy, optimism and a ‘life well lived.’ Emotive photography and charming animal illustrations reflected the unique setting. The brand strategy and community name balanced creativity and functionality, with every touchpoint – from the sales suite to social media campaigns – combining urban convenience with the serenity of a natural sanctuary.
