Oxford Agency

Oxford Agency / Oxford Agency

Agents for change

  • Branding
The Challenge

Established over 60 years ago, and facing new modern competitors, Sydney based real estate agency The Oxford Agency required a brand refresh to connect with a new generation of property buyers, sellers, landlords and tenants.

The Approach

Property is one of the most daunting assets for many people, especially those looking to join the market for the first time. In an increasingly complex landscape, the new brand positioned The Oxford Agency as Agents for Change — experts at transitioning from one place to the next with clarity and confidence. With a contemporary and clean expression, the new brand communicated a passion for helping people, clients and businesses find, sell or invest in property. With a proprietary graphical language and energetic messaging, the brand also highlights how Oxford Agency supports their local community in Sydney at the grassroots, contributing their time and resource for the greater good to set them apart.

The Results

Distinctive and enduring, the new brand successfully differentiated Oxford Agency and increase their profile in a crowded marketplace which had a substantially positive impact on the business as a whole.