![](https://hoyne.com.au/wp-content/uploads/2022/05/Pienza_CaseStudy2018_TILE_v1.1.jpg)
Pienza / Central Element
Setting new sales benchmarks in Neutral Bay with grandly luxurious apartments.
Services
- Place Branding
- Property Marketing
This luxury residential development in Neutral Bay’s town centre has interiors more closely resembling grand homes than apartments. The project’s combination of architectural grandeur and streetscape rejuvenation precipitated a “renaissance” within Neutral Bay Village and saw Hoyne create a bespoke brand for buyers focused on luxury, convenience, perfection and tranquillity. Together with Central Element, we looked to the luxury travel and retail sector when creating elements such as a sophisticated design magazine and an immersive journey and art gallery experience in the sales suite. Pienza secured various benchmark prices for the neighbourhood, including a record-breaking $7 million second-floor apartment.