Pienza / Central Element

Setting new sales benchmarks in Neutral Bay with grandly luxurious apartments.

  • Place Branding
  • Property Marketing

This luxury residential development in Neutral Bay’s town centre has interiors more closely resembling grand homes than apartments. The project’s combination of architectural grandeur and streetscape rejuvenation precipitated a “renaissance” within Neutral Bay Village and saw Hoyne create a bespoke brand for buyers focused on luxury, convenience, perfection and tranquillity. Together with Central Element, we looked to the luxury travel and retail sector when creating elements such as a sophisticated design magazine and an immersive journey and art gallery experience in the sales suite. Pienza secured various benchmark prices for the neighbourhood, including a record-breaking $7 million second-floor apartment.