Point B / The Young Group
New industrial for the next generation
- Place Branding
- Property Marketing
Point B is being developed by The Young Group in Bridgewater, Tasmania. The 8ha site is situated on light industrial land and adjacent in a socially disadvantaged suburb. Hoyne undertook an initial Place Visioning® process which determined the sites place purpose as a project that will transform Bridgewater into a benchmark destination for Tasmanian innovation. Hoyne was then engaged to bring this purpose to life through the project brand and a leasing campaign, which needed to attract initial tenants and stakeholder buy in.