Positive Investment Enterprise | Richmond Rose
Eastern Suburbs exclusivity in a personalised, just-for-you way.
Services
- CGI
- Place Branding
- Property Marketing
Challenge
Richmond Rose is a boutique luxury apartment project developed by Positive Investment Enterprise. The project consists of 6 spacious luxury 3 bedroom apartments located in a quiet street in the heart of Rose Bay, Sydney. In a market saturated with interpretations of luxury, Richmond Rose captures the quiet confidence and characterful intimacy of established affluent lifestyles.
Approach
The brand leverages the enduring appeal of Rose Bay and its affiliation with affluence and sophistication to create an identity that embodies these qualities, visualised with works of art that exude timeless elegance. The identity embraces minimalism and exquisite detailing, with a focus on the beautiful, sensual and organic imagery. This was brought to life throughout the campaign, brochure, website, CGIs and product video.
Results
Forging ahead with the development in the midst of the COVID-19 pandemic, Richmond Rose launched in October 2020 and secured immediate sales.
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