Richmond Rose

Consisting of six spacious apartments in a quiet, tree-lined street, Richmond Rose entered a market saturated with luxury claims. Hoyne knew the Rose Bay location, a place with enduring appeal, synonymous with affluence and sophistication, was the project’s outstanding advantage. The brand identity we created used timeless, elegant artworks to express these qualities in a campaign notable for its minimalism and exquisite detailing. Beautiful, sensual, organic imagery came to life at every touchpoint – brochure, website, CGIs and product video. Richmond Rose launched in October 2020 and, despite pandemic pressures, secured immediate sales.