Rivermakers / BMI
Yesterday’s pioneers. Tomorrow’s legends.
Rivermakers is the largest business park within 10km of Brisbane CBD. BMI engaged Hoyne to transform the 30-hectare abandoned site into a vibrant destination for work, leisure, and community connection. Unlike typical industrial estates, Rivermakers was designed with people in mind. Through our Place Visioning™ process, the site was zoned to support activity from morning to night, blending commercial use with F&B offerings, outdoor spaces, and heritage elements. The campaign and brand, built around the idea of ‘Make History’, captures Rivermakers’ pioneering spirit and community focus. The name, visual language, and tone of voice reflect it’s industrial character and invites engagement.
