Rozelle Village

Rozelle Village is the sort of place that couldn’t be anywhere else. A mixed-use development of 227 new residences, retail-lined laneways, restaurants and a new Leagues Club, it will be a true neighbourhood destination. Crafted by a design team of Studio.SC, SJB and Arcadia, every element of the place draws its inspiration from local character and community lifestyles. Our brand ran with this idea, and we developed a palette that, like Rozelle Village, mirrored the area’s Victorian red brick buildings and famed leafy lanes. A crafted graphic identity spoke to local wrought iron detailing while an upbeat, down-to-earth tonality and bespoke illustrations captured the eclectic character of the suburb for our target audiences of downsizers and Inner West aficionados.