SHAWOOD / Sekisui House
Rebranding a premium home builder to stand apart in the crowded Australian market.
After a decade of building homes in Australia, Sekisui House wanted to take their SHAWOOD brand to the next level. Our challenge was to develop a strategy that translated an amazing in-person experience into a restrained, premium identity. Building on existing brand equity, our creative response was as crafted, bespoke and adaptable as the homes themselves; capturing the SHAWOOD lifestyle in everything from fonts to photography, colour palettes to print materials, a scalable website, and a beautifully evocative brand film, complete with original soundtrack.
