Southwark Grounds / Renewal SA
A historic name and a proud brewing past, reborn as Adelaide’s most anticipated mixed-use urban renewal project
Just 2km from the CBD and connected to the Adelaide Park Lands, the 8.4-hectare Southwark Grounds site has long held significance in Adelaide’s story. With deep ties to the city’s origins and a 135-year legacy of brewing on site, its transformation is one of South Australia’s most anticipated urban renewal projects.
Hoyne and Parallax Design partnered with Renewal SA to develop a bold and cohesive brand for Southwark Grounds — setting the foundation for a mixed-use neighbourhood of 1,300 new homes, open space, walkable streets and local shops. Positioned as Adelaide’s next great neighbourhood, the brand honours the site’s working-class history while inviting new stories to take shape. A confident, colloquial tone, bold graphic language and a rich, heritage-inspired palette give the brand a distinct local character.
