The Archwood Residences / Mayrin Group
A collection of highly crafted townhouses find their quality-driven audience
Hoyne was engaged to position these 42 townhouses in the North Shore suburb of Roseville as a contemporary and exclusive designer product for a success-driven audience. The Mayrin Group wanted to drive significant ROI and display suite conversions and achieve a premium price-point. Identifying and understanding the motivations and expectations of the ideal audience, we positioned the project around ‘sanctuary living for elite families’, using a hero video to reveal the team of craftspeople behind the development, emphasising design and attention to detail. The Archwood Residences went to market in July 2020 and, despite the pandemic, achieved strong sales.
