The Isles / Made Property
Nine apartments with the local beach access outperform in Drummoyne.
Services
- Place Branding
- Property Marketing
The garden at the bottom of these SJB Architects-designed apartments leads to a neighbourhood beach, with direct water access, a jetty and planned slipway. Hoyne knew the audience for this project would relish space for entertaining. Using ‘Space to play’ as the brand’s DNA, we took the views and palettes from surrounding harbour islands as design inspiration. The place brand and collateral (including eDM nurture campaign, ROI site and brochure) captured the serene and cosmopolitan sides of harbour living. Within weeks of launch, three apartments sold for $5+ million each and the penthouse’s $9+ million price tag set a record for Drummoyne.
