The Landmark

The Landmark / New Hope Group & VIMG

Architectural superiority gets its day in the North Shore sun.

  • Image Making
  • Place Branding
  • Property Marketing

With 7,500 new dwellings, including multiple tower developments, anticipated in the St Leonards area, The Landmark’s addition of 481 new apartments and penthouses needed to stand apart. Hoyne responded with a considered, distinctive marketing campaign highlighting the superior investment and residential product this project represented. We positioned The Landmark as a sculptural masterpiece, set to redefine North Shore living by seamlessly integrating with Sydney Harbour. Showcased throughout were the remarkable amenities and interiors underpinning all claims, including Friedlander Place, a proposed precinct village at the base of the building, offering intriguing and tasty day and night dining experiences.