New Hope Group & VIMG | The Landmark

Designed by award-winning architect, Tony Leung The Landmark is set to deliver 481 new apartments and penthouses to Sydney’s Lower North Shore.

  • CGI
  • Place Branding
  • Property Marketing

With 7,500 new dwellings anticipated in the St Leonards area, including multiple tower developments, The Landmark was a tall order. However, the team rose to the challenge with a considered, differentiating marketing campaign that positioned The Landmark as the superior investment and residential product.


The campaign positioned The Landmark as a sculptural, eternal, iconic masterpiece that redefines North Shore living and seamlessly integrates with Sydney Harbour – the one and only choice for elite living in St Leonards. The remarkable amenities and interiors underpinning the building’s “landmark” status are showcased throughout – including the proposed base-level precinct, Friedlander Place, which will be a sophisticated village of intriguing tastes and dining experiences, day and night.

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