ICONIC NEW HEIGHTS IN
ST LEONARDS

CHALLENGE

With 7,500 new dwellings anticipated in the St Leonards area, including multiple tower developments, The Landmark was a tall order. However, the team rose to the challenge with a considered, differentiating marketing campaign that positioned The Landmark as the superior investment and residential product.

APPROACH

The campaign positioned The Landmark as a sculptural, eternal, iconic masterpiece that redefines North Shore living and seamlessly integrates with Sydney Harbour – the one and only choice for elite living in St Leonards. The remarkable amenities and interiors underpinning the building’s “landmark” status are showcased throughout – including the proposed base-level precinct, Friedlander Place, which will be a sophisticated village of intriguing tastes and dining experiences, day and night.