Warragul Crownlea

Warragul Crownlea / Jana Group

A new neighbourhood attracting inner-city buyers to regional Victoria.

  • Place Branding
  • Property Marketing

A masterplanned community south of Warragul’s town centre, Warragul Crownlea offers unrivalled views and rich amenity. Hoyne’s strategic marketing campaign drew on the developer’s authentic connection to the region which has a reputation for being warm, welcoming and aspirational. Our ‘Life Amplified’ creative concept expressed the appeal of this refreshingly dynamic and generous place and connected with locals and Melbourne residents alike. The ‘Where Living Means a Whole Lot More’ tagline spoke directly to families looking to swap city living for the lifestyle benefits of the regions, particularly in the aftermath of the pandemic; each stage sold out swiftly.