York & Co

Refurbished using original materials, York & Co adds new polished and characterful A-Grade office space to Sydney’s midtown. A transformation of two neglected commercial buildings, Hoyne introduced a new name, created a brand and designed a marketing campaign for the market launch. Combining gleaming, high-tech amenity with stately 1886 bones, heritage charm was the key differentiator for this project, leading to the “Timeless offices for true originals” positioning. The brand identity, paying homage to city sign writing from the original era, was paired with stripped back graphic language and illustrative embellishments, and clean, strong photography and CGIs further distinguished the campaign.