Woodlea Sales Hub / Woodlea
This chapter in the Woodlea sales journey sets a new standard for immersive experience.
The Woodlea Hub is more than a sales suite. An integrated activity centre surrounded by community amenities, it offers a living preview of Woodlea’s Big Life in a benchmark experience that informs, immerses and engages homebuyers.
We used digital touchpoints at each stage of the customer journey: starting with a six-metre LED screen which shares the project vision through high-impact animation and video. Five freestanding touchscreens then invite self-guided discovery, while two large interactive displays provide in-depth product detail.
Large-scale art installations introduce colour and movement, and a custom scent deepens the sensory experience. Even the kids’ zone was thoughtfully designed to preview Woodlea’s family-friendly lifestyle.
Collaborators: Craig Tan Architects / Kath Wallis Interior Architect / Solworks Signage / White Rabbit Digital
